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The Association of Practitioners in Advertising (APA) is mandated to enforce advertising standards through adherence to the code of advertising practice and direct marketing and also advocate for professionalism among its members. It also seeks to recognize the application of creative excellence in the way brands and businesses communicate.
LEARN MOREThe Loeries one of the world’s most prestigious companies championing creative expression has this year partnered with APA in these awards. It recognizes that creativity and innovation are vital business tools for communication within the brand communication industry of Africa and the Middle East. Their key mandate is to help marketers, agencies and consumers appreciate the value of ideas and fresh thinking and showcase the value that creativity adds to brands. The Loeries involvement will raise the awards’ profile as well as put Kenya’s creativity against other international campaigns.